Will Work for Shoes: The Business Behind Red Carpet Product Placement

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Will Work for Shoes: The Business Behind Red Carpet Product Placement
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BEST DISCOUNT Will Work for Shoes: The Business Behind Red Carpet Product Placement Hand Cast for BLACK FRIDAY SALES... Will Work for Shoes: The Business Behind Red Carpet Product Placement OverviewsGet huge, powerful, cheap exposure for your brand by harnessing the star power of celebrities. If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won lessons taken from years in the industry, and interviews with the top names in celebrity marketing, Ashbrook shows you how to get your product on the body or in the hands of a celebrity connect with stylists, publicists, and other handlers who have access to the star avoid awkward product-celebrity match-ups and find the perfect person for your brand execute a celebrity marketing campaign for next to nothing get valuable loaned product back from sticky-fingered stars prepare for the attention and increased demand when you have a celebrity hit Though focused on fashion, Ashbrook's advice is applicable to almost any type of product, and she makes a brilliant case for why placing products with celebrities can increase sales more successfully and economically than traditional advertising..../ Will Work for Shoes: The Business Behind Red Carpet Product Placement / Hand Cast

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Will Work for Shoes: The Business Behind Red Carpet Product Placement
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Will Work for Shoes: The Business Behind Red Carpet Product Placement
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Must-have for every person in the Fashion Business! : Will Work for Shoes: The Business Behind Red Carpet Product Placement

Will Work for Shoes woke me up to the power of the Red Carpet. Susan J. Ashbrook makes it clear that attentiveness to "details" when walking down the crowded lane of media exposure can be worth millions for both the product producer that is adorning the celebrity, and for the celebrity excellent to be the virtual billboard for the product. It's a win win for celebrities and products. Any product. The book moves fast in a quiet, determined manner and dishes out information that every person can find, at the very least, attractive and, at the most, a goldmine of marketing wisdom. Ashbrook, with her enterprise Film Fashion, set a high bar for Pr and marketing innovation. The book is up to date with information on every kind of media exposure. It is a must have handbook for whatever wanting to research every potential avenue to shine the light on product and/or celebrity. I found it attractive how intimately connected our perception of what is "in" is tied to what celebrities and product producers have negotiated behind doors and presented as the latest thing. It is attractive that the book itself is an example of what celebrity and product partnerships can do. This brilliant enterprise woman, with her book, shares her savy understanding about the role celebrities play in today's marketplace. It's a big photo window on how world culture is being shaped, and it's going to continue. Stay tuned. Read this book!!!

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